OUR TEAM

Dirk R. Hobbs

Founder, Colorado media Group, LLC &
Executive Publisher, NORTH

A senior level marketing strategist/executive and serial media entrepreneur with 30+ years experience in a range of industries including professional sports, entertainment, healthcare, biotech, and publishing. Hobbs has successfully published more than 350 editions for various publication titles, and multiple award-winning global White Papers on customer service standards, marketing, CRM, and more which have been viewed by more than 15M professionals around the world. 

Publication titles include: MD NEWS, Medical Voyce Sciences, Healthy Coloradan, Society of Physician Entrepreneurs (SoPE), NORTH, NovaTech Sciences, and The Future of HealthCare. Dirk was appointed to the Colorado Governor’s Council on Health & Wellness in 2016-2019, and has been named to numerous other boards of directors and trustee positions around the state, including Chairman of the Board, Pikes Peak American Red Cross (2004-07). Dirk was Top 40 Under 40 – Colorado Springs Business Journal (2007), and was an award-winning publisher for MD NEWS for ten consecutive years. 

Hobbs was nominated as Entrepreneur of the Year by the Colorado Springs EDC & Chamber in 2007 for Medical Voyce/Doc Voyce – a digital communications platform for physicians in Colorado. A passionate physician advocate and health care executive for one of Colorado’s largest health systems (2016-2020), Dirk also worked as a supporting lobbyist for legislative issues affecting physician liability and fair compensation in the early 2000s. 

After graduating from Ole Miss in Oxford, Mississippi, and a brief stint in professional tennis, Hobbs spent the first part of his career as a chief marketing officer for a North Carolina biotech startup, then as a marketing and brand experience executive in professional motorsports (NASCAR Winston-Cup, Busch Grand National, NHRA Top Fuel Dragster, and Hooters Pro Cup Series) as a marketing, sales and brand executive for five motor sports programs: Caterpillar, Miller Lite, Oakwood Homes (NASCAR & NHRA), and Amoco, and Siemens (1990s). Hobbs is married to wife, Marquesa with three children, Eric, Emerson and adopted child, Faith. He has lived in Colorado Springs from 1992-97, then back again since 2001.

Team

John Lerohl (Vice President, Partnerships & Business Development)

A Senior level Business Development Strategist and Serial Entrepreneur;  John achieved significant contributions in establishing one of America’s first and largest Electronic Recycling companies back in 1985 in Silicon Valley.  He successfully navigated structuring Business to Business relationships with the world’s largest Electronics firms creating a global environment for recycling and protecting our planet’s wellbeing.   After three decades building that firm and the ‘green/sustainable’ industry, he became a professional consultant to that area of need, helping organizations embrace the vision of successful environmental practices…impacting companies including Apple, Oracle, HP, and Walmart…and many others.

His key skills and passion include creating successful business partnerships that ensure powerful, win-win relationships that build the future for everyone involved.  Negotiating these power relationships that last for the long-term is what brings John the most satisfaction…building today and an amazing future. Stephanie, John’s wife of 35 years, three adult kids, and three grandchildren makes the journey a complete joy.  He and his wife moved here in 2017, and they want to live the rest of their lives in this amazing city…connecting with and empowering the future of Colorado Springs any way possible.

Sheyenne Livingston (Folio Lead Design & Production Editor)

An award winning graphic designer from Colorado Springs with nearly 5 years of experience designing both digitally and in print. As cliche as it may seem, Sheyenne has been creative as long as she can remember and found her passion through design. As a Colorado Springs native she loves being involved with local businesses and when she’s not designing, enjoys spending time outdoors, hiking, bouldering, and spending time with her husband and pug.

Pam Bales (Senior Editor)

A small business owner for more than 30 years in Denver, CO, Pam founded PEAK Public Relations in 1990 and Bales Communications, Inc. in 2008.  A journalist from Ball State University, she handled public relations and special events for a wide range of clients including Lennar Homes, Carma Developers, E-470, C-470, The Home Builders Association, The Rocky Mountain News, The West Metro Chamber and many others. 

Pam retired as President & CEO of the West Metro Chamber and the West Metro Chamber Foundation, moved to Colorado Springs and decided to launch her third business – The Nonprofit Advocates – focusing on nonprofits, associations and communications.

She presently serves on the Board of Directors for Foothills Credit Union and is a member of the Southern Colorado Women’s and Tri-Lakes Chambers of Commerce. She is an active supporter of many nonprofits and is the first Saturday gift shop volunteer for Craig Hospital.  Pam loves to golf, read, hike and Segway. She has two grown sons and lives in Colorado Springs with her significant other, a crazy shelter dog and a patient cat. Colorado has been home since 1984 – her native friends have finally bestowed semi-native status to her!

Modernize My Site creates damn sexy websites. They are a team of credentialed experts with a discriminating eye for design. One of their primary goals is to make clients cry with happiness when seeing the first iteration of their website. They specialize in fixing, designing, redesigning and maintaining WordPress websites. 

Founder, Sterling McMannis, is a website advisor. He spends a tremendous amount of time strategizing with clients before the design process begins to ensure the end product aligns with their goals. His job is to conduct SEO research, advise clients on website structure, identify the optimal toolset for a given website, and manage the project through the creative process. He is also the relationship manager in the business. 

Creative Director and Design Genius, Angelina Pecoraro, makes everyone look good. Her keen eye for greatness is what sets Modernize My Site apart. She insists on creating stellar websites. She pushes designers to do better. She encourages people to become the best creative versions of themselves. The byproduct is the tear jerking experience of clients seeing their dreams finally come to life on a screen.

Experience in community newspaper photojournalism at the Observer & Eccentric Newspapers in suburban Detroit, stringer work with Associated Press and UPI in Detroit, as Bureau Manager for United Press International in Milwaukee and Denver supplemented with additional contract work with Reuters (ten years responsible for coverage US Rocky Mountains and West) and European Press Agency.  Locally, some years ago, took on the Director of Photography for Pikes Peak International Raceway providing editorial/advertising photography, action photography as well as being responsible for all the photographers safety training before, during, and after each racing event.  In addition, creating Gary Caskey Photography to handle freelance photography producing quality imagery for various clients such as JC Penney’s Sophia Loren 50th birthday celebration and Florida Light and Power’s photography in NE Colorado and their wind turbines.

 Published images from AP, UPI, Reuters, and EPA have made the front pages of News and Sports in major publications from Life, Newsweek, People, NY Times, Washington Post, Chicago Tribune, LA Times, MSNBC, and others across the World.  Caskey has covered professional and college sports for several decades, covered the Summer and Winter Olympics, World Cup skiing, the World Series, Super Bowl, the Stanley Cup, the NBA finals, America’s Cup, NCAA final four, the Oscars, Country Music Awards, the G-7, G-20, presidential conventions, disasters, and other related major news. And after so many years of being a photographer, transitioned to Photo Editor for many of the same events covered as a photographer.

For the last twenty years have been involved in the creation of ideas, planning, scheduling, production, and post-production of editorial and advertising photography for Chamber of Commerce’s/EDC’s from Denver, Eagle, Cherry Creek, Denver Hispanic, Southern Colorado Women’s, West Chamber, Denver Women’s, and others in partnership with AdWest, Inc.  Gary Caskey Photography clients enjoy images for websites, promotions, and publications and include interiors, exteriors, people, food, products, and environmental portraitures.

Caskey is married, lives in Denver, and has been providing photographic services here in Colorado since 1990 after arriving from Wisconsin to become UPI’s Newspictures Bureau Manager

Contact Information

Colorado Media Group P.O. Box 13395 Voyager Parkway Suite 130, PMB 746 | Colorado Springs, CO 80921
 719.330.7448 | info@coloradomediagroup.com

NORTH is published by and is this exclusive property of Colorado Media Group, LLC. A registered C-Corp in the state of Colorado. The NORTH Compass is property of Colorado Media Group, LLC and may not be used without consent. Copyright © 2022 – Colorado Media Group, LLC – All Rights Reserved